Etsy maybe an online store but it doesn’t mean that you have to limit your marketing efforts online. Digital marketing has attracted so much attention in the past years that businesses have often neglected the power of offline marketing practices. Traditional ways are fundamental and quite effective in connecting with current and prospective clients. Get up from your seats, away from your screens, and give these “old-fashioned” techniques a try.
1. Marketing collaterals
Business cards, brochures, flyers, catalogs, and the like. These items that identify your business should not be overlooked. Rather, they should be maximized to educate your customers about your business – who you are, what you do, and what you sell. Include them in your packages when you ship (or even drop ship) purchased wares to eager buyers. They are thoughtful reminders of your existence even when shoppers are not online. If necessary, bring a copy or two wherever you go. You’ll never know when an opportunity will present itself.
2. Pop-up shop
Online shoppers are stuck with product photos and descriptions. That’s the closest they can get before buying and receiving the item. A pop-up shop can grant buyers the full sensory experience and be able to recognize the quality of your work. It allows them to fall in love with your wares without second-guessing the fit, material, or quality.
3. Network
Business is all about meaningful interactions leading to opportunities. Join business groups,clubs, and associations – be it local, national, or international. Connect with influencers, owners of complementary businesses, and suppliers. Spark insightful conversations that could lead to partnerships and collaborative endeavors.
4. Tradeshows
Expand your market and network with tradeshows. You can get your own booth or share one with a complementary company. Go as a visitor if you were not able to acquire a booth. Being around such events allows you to discover new materials, methods, and products. Not to mention, be able to learn more about trends and market preference.
5. Workshops
Authority builds consumer and industry trust. If you’re an artist selling print on demand products like paintings, one way to show your expertise is by conducting workshops. Nothing is more exceptional than seeing an artist at work in front of those whom he/she has inspired. Enabling participants to understand the time, effort, creativity, and craftsmanship that goes into every output; lets them value and appreciate your work more.
