To succeed in today’s technologically advanced world, a business must have an online presence. It may seem obvious, but many companies don’t realize that the vast majority of consumers research products online before buying. Profitability often relies on the quality of a business’s online presence, especially its website.
Why Build a Business Page?
It’s not unusual for businesses to delay creating a web presence due to lack of technical expertise, cost concerns, or both.
In case you need more encouragement, here are some of the main reasons why your company needs to have a business page or website:
Credibility
The credibility that your business page can provide is one of the greatest benefits of developing one. There are probably several companies selling similar services to yours, but you can set yourself apart by creating a well-designed website that is also easy to navigate and filled with helpful content.
When you don’t have a website, potential customers might start to doubt your reliability as a business. An online presence can introduce you to potential customers and reassure them that you’re legit.
Brand
Introducing your brand to new prospects is essential for business growth. How well you communicate your brand’s values, mission, and identity directly impacts how well potential customers take to you and your offerings.
You can set yourself apart from the competition in this way as well. Without a website, visitors will have difficulty finding reliable and up-to-date information about your business.
Leads
One of the best ways to generate leads is by having a website for your company.
By offering contact information on your website, you make it easy for people who discover you online to get in touch with you and learn more about your offerings. Despite the costs, a website can be profitable if you run it correctly.
Organic Visitor Flow
If you have an optimized website, you will appear in search engine results. This means that customers are more likely to find your website when they are looking for products or services. The result is a bigger customer base for your business.
Online Marketing
To boost leads and expand your business, you’ll probably want to drive visitors to a website or landing page. Utilizing past website traffic will help you target the most qualified clients and maximize the return on your advertising investment. Even if you don’t plan to run advertising on your website immediately, launching it as soon as possible is still advisable because this cannot be set up retroactively.
Creating a website is an essential part of doing business. If you don’t have one yet, get started today! You can always revise your site as you learn more about the process. It’s the easiest way for your business to get on the web and stay there.
11 Tips to Help You Create a Successful Business Website
A website is only one part of the equation when it comes to attracting clients; If you want to keep your business competitive in today’s online environment, here are 11 ways to make your site more accessible to potential clients.
1. Make your website mobile-friendly.
A website must be able to adapt to different screen sizes, especially mobile ones. Research shows that more than one-third of all internet purchases in the United States are made on a mobile device, and the average American adult spends more than five hours a day on their phone. Your company’s website should be optimized enough for mobile to provide a satisfying experience for visitors.
If your website is difficult to read or use on mobile devices, potential clients might choose a competitor’s site over yours. Additionally, a poor mobile user experience can have a ripple effect on your website’s search engine rankings, making it more difficult for consumers to discover via Google search.
2. Make it simple to find.
Choose a domain name for your business that either is identical to or meaningfully relates to the name of your business. You can direct many domains to the same website by implementing technical SEO strategies, keyword research, content marketing, and paid advertising campaigns.
To get the most out of your website and landing pages, it’s a good idea to outsource experts in the fields of web development, branding, search engine optimization (SEO), and content marketing.
3. Ensure your contact information is displayed correctly.
If your company’s success hinges on customers reaching you or your sales team, make sure that information about contacting you is prominently featured.
Add your social media links to the header or footer of your website, so that visitors can engage with you if they choose.
4. Make navigation simple.
Weebly co-founder and chief product officer Dan Veltri suggests keeping your top-level menu bar to five different tabs with relevant pages arranged below them. The homepage should always be easily accessible from any page on the site. Google searches frequently direct visitors to pages other than your website’s home page.
Web sites are typically read from left to right and top to bottom; thus, it makes sense to place the main menu towards the top of the page, where most visitors expect it. Clean and simple navigation can be achieved through the use of dropdown menus beneath each primary category.
5. Maintain a clutter-free page.
When a website contains too much information, the mind becomes overloaded and is unable to remember the new knowledge. Creating a tidy page by using text and pictures in an adequate ratio helps users make sense of what they see. One approach to simplify things is to eliminate social widgets such as a Twitter feed from your site; another is to “clean up” the design by removing extraneous content and simplifying navigation.
6. Ensure accuracy.
Even minor mistakes, such as incorrect contact information, product descriptions, or grammar and spelling errors, can be off-putting to potential customers. Each page should be checked frequently—especially after making adjustments elsewhere—in addition to being proofread before going live.
Whenever you make changes to essential information about your business on your website, you should also make those changes on your social media pages, Google My Business page, Yelp page, and any other sites where your business may be featured.
7. Recognize the necessity for speed.
According to research by the digital marketing firm Akamai, 88.5% of website visitors will leave a page that loads slowly. More than 70% of online customers are influenced by how long a page takes to load before making a purchase.
Ensure the smooth running of your website by updating the software, optimizing videos and graphics for speedy downloads, and utilizing a website host that can accommodate your bandwidth needs.
8. Include a call to action.
Every page on your website should make visitors want to do something. You need to give them a reason to act, like calling or registering for your service, buying a good or service, downloading an ebook, or carrying out another task that advances your company’s objectives. Give these people something to push against in your landing pages by providing a clear call to action in the form of a button, link, or direct language. If at all feasible, keep it above the fold so that readers won’t have to scroll down to see it.
9. Maintain a straightforward design.
Use GIFs, fonts and colors sparingly because they can be distracting and draw attention away from your website’s main focus. Short paragraphs and bullet points help your content look interesting and are easier for readers to digest.
This is particularly essential when it comes to mobile responsiveness. Google uses a website’s mobile-friendliness as a factor in how it ranks sites in search results. If your competitor’s site is optimized for mobile users and yours is not, they may appear higher in search results and attract more potential buyers.
10. Get personal.
According to Tom Lounibos, co-founder of SOASTA, e-commerce shops must produce a high-quality user experience in line with the brand perception, much as brick-and-mortar businesses invest substantially in their stores to represent their brand images.
Therefore, your About Us page shouldn’t just be a dull paragraph about your business. To provide your customers with a more individualized experience, Visible Logic president Emily Brackett advises posting a decent photo of you or your team.
11. Ensure that the copy on your website is customer-focused.
Prospective customers visit your website to find out information about you and your business. They check out your blog occasionally to learn something new or find out more about the goods and services you offer. In either case, providing prospects with important information that will hold their attention, offer them something of value, and increase their confidence in your knowledge is important.
When planning your website, think about what details would be valuable to you if you were a potential customer. Think about your audience’s level of knowledge or experience, and create more in-depth explanations for those who need them. By considering your material from your audience’s viewpoint, you can keep visitors on your site longer and increase the likelihood that you’ll forge a long-lasting connection with them that leads to a sale.
Not a writer? No issue; simply hire a qualified copywriter to handle it for you.
