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Marketing

Infographics 101: How to use Infographics in your Marketing Campaign

With the ever-increasing demand for digestible and visually-oriented content, infographic marketing is sure to continue its phenomenal growth as a preferred method of distributing promotional materials online. Infographics are one of the top five most used types of content, with 65% of B2B marketers using them for content marketing. And according to 84% of respondents to a survey by Infographic…
Lindsay
October 6, 2022
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Marketing

How to Connect With Customers Through Email Marketing

Email marketing is one of the most popular forms of direct marketing. It is a fast, effective way to reach potential customers through email. Even though email itself is old technology, the 4.2 billion users worldwide can’t be ignored. Marketing through email is a good way to reach your target audience, but how can you transform emails into sales? And…
Lindsay
September 29, 2022
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Marketing

Fundamentals of Content Marketing: 10 Steps to Success

Content marketing requires careful planning and execution. Publishing fascinating, relevant content can increase traffic to your website and increase revenue. However, if you haven't carefully considered your plan, you could be wasting your time and money. Therefore, you should conduct research and formulate a strategy before you even consider producing content. The following step-by-step instructions will help you develop a…
Lindsay
September 8, 2022
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Marketing

6 Effective Marketing Strategies for Your Small Business

When it comes to marketing, small businesses often have limited money and few resources. This can limit how many people see their brand. Now that there are so many ways to market your business, getting the word out is easier than ever. Before making a purchase, nearly 97% of people look up local businesses online. But marketing a small business…
Lindsay
September 1, 2022
Marketing

Father’s Day Gift Ideas He’ll Love!

Father's Day is approaching and if you're stumped for a gift, we have some ideas that you can have ready in time for the holiday! Celebrate your father with gifts that he will love and appreciate. From convenient purchases to sentimental keepsakes, we have six Father's Day gifts that will the make the day all the more special. Not all…
Lindsay
June 3, 2022
Marketing

How to Style Product Photos

If you're selling online, like Etsy, then you know product photography is crucial. It only takes a few moments to catch their eyes, and hopefully, close a sale. Make your photos stand out by letting them communicate with your viewers. Transform them into a visual pitch too hard to turn down.
Lindsay
November 15, 2017