The art scene has greatly benefited from the rise of the internet. Online stores and marketplaces have paved way for artists, designers, and illustrators to gain exposure, build their brands, and pay their bills. Not to mention, spread inspiration to and ignite the creative flare of audiences around the globe.
Etsy has become home to many artists looking for their chance in the spotlight. With over 25 million active shoppers as of 2016, it’s easy to understand why. However, despite its massive following, success is never a given. Some rejoice, while others weep. Fortunately, there are ways to get back on track. These 10 tips might just be what you’re looking for.
1. Find your niche
Research what you want to sell on Etsy. What are the common themes? Is there an area, material, or style that has not been explored? It may be an opportunity for you to carve out your own niche, and thrive.
2. Be different
The marketplace is crowded. In a vast sea of sellers, it’s either sink or swim. Don’t be overwhelmed. There’s always something unique about each individual. The same goes for art. Find what makes your work unique, and accentuate it. Flaunt it so that it’s hard not to notice.
3. Keywords are important
The right keywords draw customers in. Use the Etsy Search Bar or other keyword tools to build a list that could potentially increase your search results visibility. Strategically place those keywords on your page and product listings, and then monitor their performance.
4. Professionalism on all aspects
Establish and maintain a good reputation by being professional. Customer experience impacts your success on many levels. Keep it positive. Interact with them politely. Quickly address any concerns they have. Ship their purchases neatly and securely with unexpected elements such as thank you cards or discount coupons.
5. Photos tell a lot
Your product photos are perhaps the most important aspect of your shop. The quality of the photos should reflect that of your artworks. Invest in them. Learn how to take better photos or hire a good photographer. Help customers imagine the artwork in their space. Trigger ideas that would make them buy.
6. Time your postings
Avoid getting your posts buried under hundreds of others. Posting your offers all at once can hurt your chances of getting found in search. Schedule them so they can remain in the search list longer and more frequent.
7. Create series
There are days when you run out of ideas for your art. That’s normal. To prepare for those moments, create a series from a single idea. Creating variations of a theme exercise your creativity and give shoppers more options. You can also bundle them at a discount to boost sales.
8. Keep your work updated
In addition to number 6, it’s also a good practice to keep your work updated. Not only will this display the range and progress of your skill; it will also give you a better chance of getting found on search results. Besides, no one wants to be outdated. Keep your shop relevant and inspiring by stocking up on fresh ideas.
9. Join community teams
Reach out to other artists in the community for guidance. They are more than happy to help you. Some artists may have experienced your situation in the past. Browse through relevant threads, and you might stumble upon valuable insights.
10. Find good partners
Quality can never be stressed enough. The hunt does not stop with your suppliers. Being a print on demand product, you have to invest in excellent papers and printer. Another option is to find a reliable printing service company who value quality as much as you do. Whichever you opt for, never settle for less than the best.
And the best is our number one goal for our customers. Top quality paper prints, canvas prints, metal prints, and peel & stick prints — plus drop shipping service, be able to focus on what you do best and we’ll handle the rest. Sign up for free now.
In finding success, you have to put in a lot of hard work and patience. Some tactics are more effective than others depending on the situation. It’s a matter of careful analysis with corresponding adjustments. The key is to never stop trying.
