What is Dropshipping?
Dropshipping is a business model that allows sellers to sell items without keeping them in stock and having them shipped directly to the customer. Suppliers hold the products in stock and ship them directly to customers upon purchase. You make your profit on the difference between what you paid the supplier for the item and what you charge your customers for it.
To better understand how dropshipping works and how to get started, you can read this guide.
But, what is a Brand?
When consumers shop online, they’re often influenced by the brands they encounter. If customers had a positive experience shopping with a particular brand, they’ll consider that brand again when looking for similar products online. That’s why branded dropshipping is an excellent way to expand your dropshipping business.
A brand is a store’s reputation with its customers, which helps the store grow. Online stores develop their brand by using their name and logo, product pictures and videos, trade fairs and influencers.
What would your shop be like? Potential customers will want to know if your online store or website is a good fit for them. This means that your website should be attractive, easy to navigate and have good pictures and descriptions of your products. All of these things are essential components of your brand.
People are often drawn to things they already know; the same is true for online shops. So, if you create a brand that sounds familiar to your customers, you might even get your first order faster and effectively gather more earnings in the future.
So then, what is Branded Dropshipping?
Now that we know how important brands are let’s look at how they work in the dropshipping business strategy.
Branded dropshipping is a business model that involves selling products under the brand name of a company. It can either mean selling well-known brands or creating your own label (aka “private label dropshipping”). Some suppliers allow you to put your brand on their products, and even include your name and marketing collateral in every shipment.
When dropshipping branded products, it is important to request permission from the owners of the brand. Many brands do not want to work with dropshippers because they don’t want to lose control over quality or their methods.
One of the best things you can do is make your own brand and differentiate yourself by talking to your target market and understanding their needs.
Then, why does your dropshipping business need to have a brand?
Most products are sold by multiple dropshippers. When customers search for a product before purchasing, they will often find similar items. If you have a good brand, you might stand out from other sellers who sell the same exact thing or from big-box stores like Amazon.
A brand name can also indicate high quality, which will encourage people to come back to your business, thus helping you build a good reputation. With that, you can generate more profits in the long run.
Furthermore, with the rise of various platforms it is now easy for you to set up your branded drop shipping business. For instance, you can create a Shopify store as a start up.
It’s important to work to build your brand while also trying to raise brand awareness. Once your customer knows your brand well, you’ll be the first place they think of when they want to buy something; this will help you gain the customer loyalty you need.
Here is a list of Branded Dropshipping Ideas you should consider
You’ve got a sense of how branded dropshipping works; now, let’s talk about the products you should consider selling.
The characteristics of successful dropshipping products determine the selection of the products. An effective product, for instance, would have high margins of profit, a unique selling proposition, and/or a solution to a problem.
Look at the 2022 rundown of the most popular dropshipping items. These specific items will help you grow your dropshipping store to new heights.
Print-on-Demand business
In a print-on-demand business, rather than printing a certain number of items and waiting for them to offload, they are printed as they are bought or as demand grows.
Read this to learn more about print-on-demand business.
Beauty Products
Who wouldn’t want to look good? If you look for this niche, you will find more than 100,000 items. Essential oils for hair growth, Hyaluronic acid serum, face cream, makeup brushes, and other similar products make between 2,500 and 12,000 sales solely on AliExpress.
Baby Products
For “baby products,” AliExpress has over 50,000 results for this niche. In 2022, some of the best-selling items in this niche will be baby wrap blankets for newborns, baby carriers, diaper backpacks, props for newborn photography, and compact nebulizers.
iPhone and Type-C Chargers
This item is a must-have for anyone who loves the Apple iPhone, especially now that the iPhone 13 series is out. You can sell it with a Type C Fast Charger that works with the iPhone 13.
Many people buy this product since it’s a great gift idea. As the holidays get closer, this product is selling more, which makes it an excellent dropshipping product.
Couple Unisex T-shirts
Couples have been wearing matching unisex T-shirts for a while. It’s a lovely present that newlyweds or just boyfriends and girlfriends give each other to show how much they love each other and celebrate their marriage. They would love to wear it on weekend getaways, beaches, and other places where they want to spend quality time together.
This is why couple unisex T-shirts are on this list of the top dropshipping products that are perfect for your branded dropshipping business.
Jewelry Making Kit
Jewelry Making tool sets are popular all over the internet. This is the best gift for girls because they can spend the holidays making jewelry and giving their creations to family and friends.
Women all over the world want these things a lot. So, if you are a branded dropshipper, you can sell it in any country and get customers to come back to your store for other trending items.
Organic Tea
No matter what time of year, there will still be tea and coffee lovers looking for their favorite brand. So, organic tea will continue to be one of the best branded dropshipping products to think about selling.
Scalp Massager
Scalp massager is a massager-comb for showers that has an odd shape but is very popular. It not only broke many sales records on Black Friday 2020, but it is also one of the most popular branded dropshipping products.
The product costs as little as $3 on AliExpress, but you can sell it for $10 or more because of how well it works and how much value it gives to users. There is also the electric scalp massager, which is a product that is even more high-tech.
Frequently Asked Questions about Branded Dropshipping
Is branded dropshipping legal?
Branded dropshipping is legal as long as you follow some guidelines. As a dropshipper, you must avoid products that might infringe on copyrights. Also, don’t sell things that are illegal in your country, like guns and weapons. Finally, make sure to follow your country’s rules and regulations.
How do I give my store branding?
When you’re building a brand for your store, start with a name and a message that speaks to your customers, along with matching themes. Change the cover image regularly to build excitement about new content, and use images that capture your audience’s attention. The colors, images, messaging, and tone of your brand should all be consistent with each other.
Is branded dropshipping worth it?
Customers are more willing to make a purchase from a brand they know and trust, so branded dropshipping is definitely worth it. Not only that, but your branding helps to set you apart from the competition, giving you an edge over other businesses.
Final Thoughts…
While pandemics and restrictions are significant factors, both regular and branded dropshipping can help you earn a profit. So, you may want to consider which one would be the best fit for you.
If you’re just starting out with e-commerce, dropshipping is a good option because it’s easy to set up and doesn’t require a large investment. Sometimes, it barely requires a minimum order of quantity, so it is an advantage for you especially as a starting entrepreneur.
You can also start branded dropshipping if you have the money and interest. Here’s a list of what needs to be done to get started:
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Think of ideas for products
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Find a dropshipping supplier for private labels
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Create a name and logo for your brand
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Advertise your branded store
Remember, stop wondering and start doing. You have to be willing to put in the work and really understand what it is that makes you different from everyone else. But when you do, you’ll be able to create something that’s uniquely yours and that people will want to follow.
